Our Story
Why 3rd Strike Exists.
We believe fitness is bigger than aesthetics. Training the body well is a form of stewardship. and stewardship is a form of worship.
The Tagline
Body Trained.
Spirit Led.
Every athlete eventually finds the edge of what the body can carry. The bar stops moving. The lungs stop cooperating. Motivation is already gone. and even discipline starts to fray.
The third strike is what holds. It is the reason underneath the reason. Body trained is the work you can see. Spirit led is the work you cannot. In that order, because the training is real and measurable. In that order, because the leadership is quieter, slower, and older than the workout.
You do not have to share the conviction to train with us. But you should know it is the water we swim in. It is why our standard is what it is.
Mission
To inspire people to steward their bodies well through premium apparel, coaching, and a faith-centered community that develops discipline, health, and purpose.
Vision
A globally recognized performance brand where apparel, coaching, and community work together to build stronger bodies and stronger character.
The 3rd Strike Standard
Seven Principles.
One Way of Living.
At 3rd Strike, we believe true strength is built from the inside out. The way we train reflects the way we live.
Every product we create, every coaching relationship we build, every bootcamp we lead, and every member of our community is guided by a common standard.
These seven principles are more than company values. They are the foundation of our decisions, the measure of our character, and the standard we strive to live every day.
The Standard
This Is The Standard.
The 3rd Strike Standard is more than a philosophy.
It shapes how we train. How we lead. How we serve. How we honor God. How we live.
Whether you wear our apparel, train with us, or simply believe that discipline and faithful stewardship matter, you are invited to pursue this standard with us.
Body Trained.
Spirit Led.
Our Foundation
More Than a Brand.
A Standard to Live By.
Mark Luckson Dagobert
Founder · 3rd Strike
Some companies begin with a product. 3rd Strike began with a conviction.
In 2017, the vision for 3rd Strike was born from a desire to build something that reflected the principles I wanted to live by every day. I wasn’t interested in creating another fitness brand. I wanted to build something that represented discipline, integrity, purpose, and faith. Values that would remain true long after trends came and went.
My passion for fitness began long before 3rd Strike. As a child, I struggled with being overweight, but I was always active through sports. Those experiences taught me that fitness has the power to transform much more than our appearance. It builds confidence, resilience, discipline, and character. Qualities that shape every area of life.
As I began coaching my first clients, I realized the greatest transformations were never simply physical. Lasting change came from helping people become intentional with their habits, consistent in their actions, and committed to caring for the bodies they had been entrusted with.
As my relationship with my Lord and Savior Jesus Christ grew deeper, I began to recognize a truth that would become the foundation of this brand.
The same qualities that strengthen our walk with Christ. Discipline, consistency, patience, perseverance, intentionality, and faithful stewardship. Are the same qualities that create lasting transformation in our physical lives.
Fitness became more than exercise. It became an opportunity to honor God through the way we care for the bodies He has entrusted to us.
That understanding became the foundation of 3rd Strike.
Today, everything we create reflects that purpose. From premium apparel and personalized coaching to outdoor bootcamps and community, every part of this brand exists to encourage people to pursue excellence by honoring God through faithful stewardship of their bodies, minds, and daily choices.
We believe strength is built long before anyone notices the results. It is built in consistency. In discipline. In choosing what is right over what is easy. In showing up when no one is watching.
Those quiet decisions shape who we become. They shape our character. They shape our faith. They shape our lives.
That is the foundation of 3rd Strike. And that is the standard we invite every member of our community to pursue.
Body Trained.
Spirit Led.
Mark Luckson Dagobert
Founder · 3rd Strike
The Foundation
Five milestones. One standard.
2017
The Vision
The vision for 3rd Strike begins with a desire to create a brand built on discipline, integrity, purpose, and faith.
01
Serve Others
Coaching becomes an opportunity to help people transform their health while developing habits that create lasting change.
02
Faith
A growing relationship with Jesus Christ reveals the connection between spiritual discipline and physical stewardship, becoming the philosophy that guides the brand.
03
Community
Expand beyond coaching by creating premium apparel, outdoor bootcamps, education, and a community committed to encouraging one another.
04
Legacy
Continue building a brand that inspires people around the world to steward their bodies well, strengthen their faith, and pursue excellence in every area of life.
Principles
The Principles We Live By.
01
Discipline
Consistency over convenience. Choosing what is right even when it is difficult.
02
Stewardship
Honoring God by caring for the body He has entrusted to us.
03
Purpose
Living intentionally and pursuing excellence in every decision.
04
Community
Growing stronger together through encouragement, accountability, and faith.
Join us
Train the body.
Lead the spirit.
Wear the standard. Train with the coaches. Show up to a bootcamp. However you enter, we are glad you are here.